Campaign 1
Lead Generation — [CONVERSION GOAL]
Objective: Conversions ([CONVERSION GOAL]). Budget: [BUDGET 1]/mo. Audience: [TARGET AUDIENCE DESCRIPTION].
1A — Feed (1:1) · [ANGLE 1]
LOGO
[Client Page Name]
🌐 Sponsored
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. 🕒
Image 1A
[ANGLE 1]
[ANGLE 1]
1080 × 1080
[CLIENT NAME]
[TAGLINE]
[CTA]
[clientdomain.com]
[Link Headline Text]
[Brief link description — one line.]
👍 ❤ 47 · 12 comments
1B — Feed (1:1) · [ANGLE 2]
LOGO
[Client Page Name]
🌐 Sponsored
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. 🌳
Image 1B
[ANGLE 2]
[ANGLE 2]
1080 × 1080
[CLIENT NAME]
[TAGLINE]
[CREDENTIAL 1]
[CREDENTIAL 2]
[CREDENTIAL 3]
[clientdomain.com]
[Link Headline — Trust Angle]
[Supporting description for trust ad.]
👍 ❤ 91 · 23 comments
1C — Story (9:16) · Lead Gen
Story Image 1C
[STORY ANGLE]
[STORY ANGLE]
1080 × 1920
[CLIENT NAME]
[TAGLINE] · [SERVICE AREA]
[CTA]
Campaign 1 — Copy Specs
Primary Text[Primary ad copy — 1–3 sentences. Conversational tone. Hook + context + soft urgency.]
Headline[Short punchy headline — max 5 words]
Description[One-line description below headline. Key benefit or proof point.]
CTA Button[Book Now / Get Quote / Learn More]
Destination[Landing page URL or booking link]
UTMutm_source=meta&utm_medium=paid_social&utm_campaign=[campaign-slug]&utm_content=feed-1a
Audience[Target demographic, location, interests, behaviors]
Campaign 2
Retargeting — Website Visitors ([LOOKBACK WINDOW])
Objective: Conversions. Budget: [BUDGET 2]/mo. Audience: Custom audience — [RETARGET AUDIENCE DESCRIPTION].
2A — Feed (1:1) · Reminder / Soft Ask
LOGO
[Client Page Name]
🌐 Sponsored
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. No pressure — we’re here when you’re ready. 🌳
Image 2A
Reminder / Soft Ask
Reminder / Soft Ask
1080 × 1080
[CLIENT NAME]
[TAGLINE]
[clientdomain.com]
[Retarget Link Headline]
[Supporting retarget description]
👍 ❤ 34 · 8 comments
2B — Feed (1:1) · Social Proof
LOGO
[Client Page Name]
🌐 Sponsored
“[Pull quote from a real customer review. Authentic, specific, credible. Max 2 sentences.]” — [Platform] Review ⭐
Image 2B
Social Proof
Social Proof
1080 × 1080
[CLIENT NAME]
[REVIEW COUNT]+ Reviews
[clientdomain.com]
[Social Proof Link Headline]
[Key credentials · Years · Location]
👍 ❤ 😁 112 · 31 comments
Campaign 3
Local Brand Awareness — [SERVICE AREA]
Objective: Reach / Brand awareness. Budget: [BUDGET 3]/mo. Audience: [AWARENESS AUDIENCE]. Frequency cap: 3x/week.
3A — Carousel (1:1 per card) · Services Showcase
LOGO
[Client Page Name]
🌐 Sponsored
[Carousel intro caption — brief overview of services shown in swipe. Encourage swiping.] 🌳 →
Card 1
LOGO
1
[Brief description of service 1 — one or two sentences.]
Get a Free Quote →
Card 2
LOGO
2
[Brief description of service 2 — one or two sentences.]
Get a Free Quote →
Card 3
LOGO
3
[Brief description of service 3 — one or two sentences.]
Get Quote →
Card 4
LOGO
4
[City 1] · [City 2] · [City 3] · [City 4]
See Our Coverage Area →
[CLIENT NAME]
[SERVICE AREA]’s Most Trusted [SERVICE TYPE]
[CREDENTIAL 1] · [CREDENTIAL 2] · [CREDENTIAL 3]
Free Quote
Trusted by [N]+ [SERVICE AREA] homeowners & businesses.
See All Services →
👍 ❤ 203 · 47 comments
3B — Feed (1:1) · Local Brand
LOGO
[Client Page Name]
🌐 Sponsored
[Brand awareness caption — community connection. Emphasize local roots, longevity, and trust. No hard sell.] 🌳
Image 3B
Local Brand / Awareness
Local Brand / Awareness
1080 × 1080
[CLIENT NAME]
[TAGLINE]
[N]+
Years Serving
[SERVICE AREA]
[clientdomain.com]
[CLIENT NAME] — [SERVICE AREA]
[CREDENTIAL 1] · [CREDENTIAL 2] · Free Quotes
👍 ❤ 178 · 52 comments
Production Specs
Ad Format Specifications & Upload Guide
| Format | Dimensions | File Type | Max Size | Text Rule | Campaigns | Status |
|---|---|---|---|---|---|---|
| Feed Image (1:1) | 1080 × 1080 px | JPG / PNG | 30 MB | <20% text overlay | All 3 | ✓ Ready |
| Story / Reels (9:16) | 1080 × 1920 px | JPG / PNG | 30 MB | Center 250px safe zone | 1, 3 | ✓ Ready |
| Carousel Card (1:1) | 1080 × 1080 px | JPG / PNG | 30 MB | Minimal per card | 3 | ✓ Ready |
| Video (optional) | 1080 × 1080 px | MP4 / MOV | 4 GB | Captions recommended | 1, 2 | ● Optional |
Upload Checklist for Meta Business Manager
✓ Export each ad image at 1080×1080 PNG/JPG from source
✓ Name files: [client]-[campaign]-[format]-[variant].jpg
✓ Set UTM parameters per campaign in Meta URL builder
✓ Set pixel event to “Lead” on [CONVERSION URL]
✓ Set frequency cap: 3 impressions/person/week (Campaign 3)
✓ Enable Advantage+ Creative for Campaign 1
✓ Upload all carousel cards together for Campaign 3
✓ Verify Meta Pixel fires on [CONVERSION URL] before launch
Attribution
UTM Parameters by Campaign & Format
| Campaign | utm_source | utm_medium | utm_campaign | utm_content |
|---|---|---|---|---|
| 1A — Lead Gen Feed ([ANGLE 1]) | meta | paid_social | [campaign-slug] | feed-1a-[angle] |
| 1B — Lead Gen Feed ([ANGLE 2]) | meta | paid_social | [campaign-slug] | feed-1b-[angle] |
| 1C — Lead Gen Story | meta | paid_social | [campaign-slug] | story-1c |
| 2A — Retarget (Reminder) | meta | paid_social | retarget-[period] | feed-2a-reminder |
| 2B — Retarget (Social Proof) | meta | paid_social | retarget-[period] | feed-2b-proof |
| 3A — Awareness Carousel | meta | paid_social | awareness-[period] | carousel-3a |
| 3B — Awareness Feed (Brand) | meta | paid_social | awareness-[period] | feed-3b-brand |